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Job Details:

Post Name Sales Officer
Salary INR 493000 To INR 550000 Per Year
Company Name The Hershey Company
Education Required Graduate from any college/university

About Company:

Every day we’re invited into people’s moments of goodness.  A little Kiss was left in a lunch box. A Reese’s cup after the big game. Sharing SkinnyPop popcorn and a movie. It’s a pretty special place to be.

Rooted in our Values

Our founder, Milton Hershey, had the vision to make chocolate accessible to everyone. His dedication to creating a better world continues to inspire our mission statement or as we call it, our purpose, of making more moments of goodness. 

Our brands and values create a unique place in people’s hearts and minds, differentiate our business, and inspire our future growth.
We are inspired by our long-standing values of togetherness, integrity, making a difference, and excellence. These values make our company a special place to work and can be seen in the daily actions of each of our employees around the world.

Milton Hershey sells LCC and retains Hershey Chocolate Company to continue focus on chocolate. Introduction of Hershey’s Milk Chocolate. Transforming a luxury item into an affordable and accessible treat.

Major duties & key responsibilities:

Market Execution

  • Understands and can drive secondary sales
  • Handle beat efficiently.
  • Able to coach TSIs
  • Design & handle beats to achieve better throughput per beat / per TSI.
  • Ensure effective merchandising
  • Drive range selling

Business development

  • Understands DPL (Dealers per lakh)
  • Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in the territory
  • Able to map & restructure town/territory accordingly to business requirements.
  • Taps local events & opportunities for incremental business.
  • Engage with KEY retailers

Channel Partner Management

  • Ensures proper communication of norms & monthly sales objectives to the channel partner
  • Ensures channel partner adequacy & evaluates him as per norms and adherence to WOW.
  • Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man-day loss
  • Identifies new channel partners
  • Able to add new infrastructure (delivery units, DSM, etc.) by convincing DB to invest.
  • Influence & engage channel partner to align him to business objectives.
  • Manage contingencies like TSI attrition, transport availability, etc.

Selling & Negotiation

  • Interact with channel partners & retailers to inform about available SKUs, schemes & price points
  • Negotiates & modulates schemes etc. to suit the type of stakeholder (A win-win situation)
  • Able to effectively handle grievances, issues, and objections of channel partners & retailers on his own.

Planning and Execution

  • Identify growth drivers for the business.
  • Understands the given target, and can break it down into weekly/daily numbers beats.
  • Knowledge of brands, sales & distribution, local activities & schemes.
  • Plan for achievement according to schemes planned, sales initiatives, etc.
  • Able to break targets TSI-wise.
  • Able to take measures & initiatives to accommodate misses, and changes in the market environment to achieve targets.
Industry Private
Schedule Type Full Time
Location Mumbai, Maharashtra, India 400076
Remote No

Communication skills

  • Comprehends the information and can respond back effectively.
  • Able to collect inputs through interaction, brainstorming, discussions & meetings, paraphrase them and respond back
  • Able to handle objections & negotiations and drive new ideas & measures to implementation. Able to train his subordinates effectively.

Achievement Orientation:

  • Consistency in target achievement. High on energy level & enthusiasm towards profession & Company
  • Diligent tracking of team’s targets & reporting to a superior. Focused on tasks and leveraged sales strategies effectively to achieve the target.
  • Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targets

Technical/Soft skills:

  • Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOW
  • Understands & uses DMS data for better market implementation to find sources of growth for the business
  • Uses Excel to analyze secondary & primary data
  • They should be comfortable with English and the local language.
  • Should have strong fundamentals in FMCG operations
  • Should have good oral and written communication.
  • Efficient in writing emails. Should be comfortable working in Excel.
  • Pleasant personality and willing to meet people
  • Should be a go-getter and have a problem-solving attitude
  • Exposure to HHT (online order booking in mobile software).


  • 3 – 4 years of sales experience in General trade, in a specific geography, and local city market.
  • Candidates must have front-line sales experience for at least 2yrs.
  • Experience in Chocolate or the food industry only.

Education: Full time Graduate from any college/university

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual’s race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

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